Module 2 – Social Media

Social media marketing is the use of social media platforms – like Facebook, Instagram, X (formally Twitter), YouTube, LinkedIn, TikTok, Pinterest, Snapchat, and by the time you’re reading this, likely many more channels, too – to connect with your audience to build your brand, increase sales, and drive website traffic.

The resources in this module will help you explore key social channels to determine which are a fit for your business and will share tips to engage your audience in good times and bad.

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Module 2 – How to Claim a Social Handle and Set up Your Social Media Accounts

Discover how to claim a social handle and set up your social media accounts.

Tool ~5 mins

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Module 2 – Get to Know the Key Social Channels and Which Ones Are Right for Your Business

One of the most common myths about social media marketing is that a business should have a presence on every major social network.

Article, Tool ~ 8 mins

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Last updated: August, 2024

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Module 2 – Social Media

IN THIS MODULE

Module 2 – How to Claim a Social Handle and Set up Your Social Media Accounts

Module 2 – Get to Know the Key Social Channels and Which Ones Are Right for Your Business

Module 2 – Creating Engaging Social Media Content

ADDITIONAL LEARNING RESOURCES

Managing Issues on Social Media

7 Ways to Engage your Audience on Social

Creating Content that Drives Action Along the Travel Path to Purchase

Destination BC

Official Websites